Founded in 2021
Play For Life started with three fathers from different sides of the globe who love to be active and had a common question: My Body is changing. How Can I Play For Life?
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Nick - USA
Successful entrepreneur who can’t think straight unless he’s been moving or playing! His sporting loves include cycling, basketball, hiking and snowboarding but his happiest times are spent in his cabin in the Colorado Rockies rolling on the floor and playing with his son. Now that he’s a husband and first time dad in his 40’s, there’s been a passion ignited to make sure he’s playing fit for a long time to come!
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Niall - Ireland
Ex-Irish International basketball and obsessed with the cutting edge of health, Niall has helped to create & grow multiple health food brands. Now in his 40’s, he has a young family so his friendship with the other founders was the perfect moment to be part of something special to align with his goal of living (and playing) to 120 years young!!
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Jamie - England
Our hero dad of 5, who's just turned 30, and can’t wait to have more kids! With multiple businesses and all the stresses that life can bring, Jamie had a recent health scare that woke something up inside him. Now working out like a lion, Jamie is on a mission to make sure he’s playing with his kids (and their kids!) for at least 8 or 9 more decades!
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Kenny - USA
Kenny brings a wealth of experience and expertise to Play For Life, backed by an impressive career in both professional and collegiate sports. As a former NBA official and current collegiate basketball official, Kenny’s insights into the game are unparalleled. His role as an observer of officials for both the NBA and NCAA highlights his deep understanding and commitment to the sport.
With over 30 years of coaching experience at the collegiate and high school levels, Kenny has guided countless athletes to success. His background as a high hurdler in college and his achievements as a facility manager showcase his dedication to athletic excellence.
Kenny's impact extends beyond the court, with two of his former track athletes being elected to their respective university and conference Hall of Fame. His extensive background and dedication make him a vital part of Play For Life, inspiring our community to stay active and strong well into their later years.
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Eric S. Britto - USA
The visionary Inventor/Founder, and Chairman of the TrueBounce Backboard Company, is driven by an unwavering passion for basketball and social impact. With a storied career as a former professional referee across esteemed leagues, including the NCAA and NBA, Eric's expertise in the sport is immense.
Boasting a remarkable record as a 1,000-point scorer during his tenure as a four-year starter at Rhode Island College, he seamlessly combines on-court prowess with strategic insight.
Eric's entrepreneurial spirit shines through his groundbreaking work with the TrueBounce Backboard Company, where he not only revolutionizes the basketball experience but also champions a profound Anti-Bullying campaign, utilizing his platform to advocate for positivity and inclusivity. Beyond his professional endeavors, Eric is a revered community leader, deeply embedded in fostering local connections and promoting social change
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Janique Curry - USA
Janique Curry, owner of J.S. Curry & Associates, brings over 20 years of experience in government service, program management, and community empowerment to Play For Life. Specializing in strategic business development and public engagement, Janique has recently led the opening of an Adult Use Dispensary in Western New York and spearheaded community outreach for the New Buffalo Bills Stadium. These initiatives reflect her commitment to driving economic growth and fostering vibrant, connected communities.
Janique’s expertise in diversity, equity, and inclusion, along with her dedication to empowering underserved communities, aligns perfectly with Play For Life’s mission. She is passionate about helping professionals and parents stay active, energized, and engaged in their daily lives. Her work ensures that our audience not only thrives physically but also connects deeply with their communities, building a foundation for a healthier, more fulfilling life.
Play For Life started with three fathers from different sides of the globe who love to be active and had a common question: My Body is changing. How Can I Play For Life?
If you’re like us, dreams of doing and having “it all” have been softened as life delivers its abundance of commitments, pressures & challenges. Yet, when we sit to think about what “it all’ means, themes like love, happiness & joyfulness, are the main ones to emerge.
As we look around, the most obvious times this can be witnessed is during play. In whatever playful activity you enjoy. At any age. So that got us thinking.
What if we could help people, of all ages, make small changes that move our sails just a little (or a lot!), back towards our playful selves. Can we encourage fanning our flames of play, to nurture that strong and joyful person inside?
From that, Play For Life was born.
What started as a small question between friends, has grown into a passion that we want to be part of ourselves. There’s so much to come. For now though, let’s start Playing for Life!